Logos

are one of the most challenging elements of good branding design. They’re also one of the most visible, and the most rewarding to see come to life. Designing a logo is like distilling a novel into a five-line poem that tells a complete brand story.

The ideal logo is memorable and embodies the essence of the business. Ideally, it instantly conveys what the business does—and this is where brand evaluation and research becomes so important.