Our Team

is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.


It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.

As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.

Just some of our services include:



Insight Development

Brand Positioning

Content Strategy



Logo Development

Brand Guidelines

Content Development








Does your brand clearly communicate? Our brand test will determine your brand’s strengths and weaknesses.

Take Our Brand Test

The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.

Follow Us

Most things come down to attitude. ... See MoreSee Less

3 weeks ago


Comment on Facebook

Beautiful? Are those rhubarb plants?

Looks like a remote controlled unit with a crash test dummy behind the rudder. Hope that's not you! Don't mean to call you a dummy! HA!

A sampling of some of the new boards that we crafted and ran for Long Level Marina this summer.Image attachmentImage attachment

A sampling of some of the new boards that we crafted and ran for Long Level Marina this summer. ... See MoreSee Less

2 months ago

A beautiful morning on the river! Love visting Long Level Marina. ... See MoreSee Less

2 months ago

Time Lapse -- of a custom Modular Home - by our client Icon Legacy. What a great way to view this process.

The Cat and The Fiddle
Something happened today at the work site that we think is pretty amazing. Check it out! One step closer to open doors at The Cat and The Fiddle. #timelapse #construction #gotowv #caponbridge #westvirginia #adayofworkin44seconds #housesettingday #thecatandthefiddlewv #tctf
... See MoreSee Less

2 months ago

Popped in to see the final results of a signage effort completed for our clients at MYCO mechanical. They even sprung for the blue stripe we suggested for the front of the building. We think it all looks great. Always fun to see our works in 3D. ... See MoreSee Less

2 months ago


Comment on Facebook

Very eye catching, looks amazing

Bold! I love it!

Can't imagine it without the blue stripe!

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Brand Test

Does your brand clearly communicate?

Ten questions will determine your brand's strengths and weaknesses

of 10
0% Complete (danger)
  • Your best customers could easily state three things that make you different from the competition.

Strongly Agree
Somewhat Agree
Neither Agree Nor Disagree
Somewhat Disagree
Strongly Disagree