Our Team

is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.

 

It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.

As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.

Just some of our services include:

STRATEGY

Research

Insight Development

Brand Positioning

Content Strategy

Naming

IDENTITY

Logo Development

Brand Guidelines

Content Development

EXPERIENCE

Web

Video

Print

Retail

Packaging

Environmental Branding

Does your brand clearly communicate? Our brand test will determine your brand’s strengths and weaknesses.

Take Our Brand Test

The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.

Follow Us

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Helping an established brand is a sweet spot for the Smith & Howell team. Simeral is a design-driven contracting company based in Lititz PA. Years of quality craftsmanship, project management and outstanding design have created this stalwart in Central PA. In-house Cabinetry, Millwork and full time Carpenters on staff - will continue to help them stand out from the crowd. simeralconstruction.com/

Photo Credits : Scot Gordon and Gini Woy. www.scotgordonphotography.com/
www.woyphoto.com/
... See MoreSee Less

2 weeks ago

What a busy season this is for all of us. We are almost one month into this new year. We were thrilled to have had some time with our families and friends, celebrating the Holidays and now we are back to work in full effect, planning all types of great projects and marketing efforts for the year ahead. Our team enjoyed an amazing lunch and a stroll around Longwood Gardens - a perfect ending to 2025. We are working toward adding staff and moving into a beautiful new space, so much to look forward to. ... See MoreSee Less

1 month ago
Great fun to see our work out in the world. We helped craft the company brand and the bagging itself. The goal was attractive, cost effective to print and tough enough to survive in many environments. We think it stands up well. Gotta love this guy too.Image attachment

Great fun to see our work out in the world. We helped craft the company brand and the bagging itself. The goal was attractive, cost effective to print and tough enough to survive in many environments. We think it stands up well. Gotta love this guy too. ... See MoreSee Less

3 months ago

Comment on Facebook

Job well done!! Bagging holds up well.

We are very proud of our bag and branding!🔥

Simone and Susan (from Smith &Howell Design co) tell great stories. Thank you to great clients for the opportunity, Rittenhouse Builders. ... See MoreSee Less

1 years ago
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Brand Test

Does your brand clearly communicate?

Ten questions will determine your brand's strengths and weaknesses

1
of 10
0% Complete (danger)
  • Your best customers could easily state three things that make you different from the competition.

Strongly Agree
Somewhat Agree
Neither Agree Nor Disagree
Somewhat Disagree
Strongly Disagree