is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.
It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.
As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.
Just some of our services include:
Research
Insight Development
Brand Positioning
Content Strategy
Naming
Logo Development
Brand Guidelines
Content Development
Web
Video
Retail
Packaging
Environmental Branding
Does your brand clearly communicate? Our brand test will determine your brand’s strengths and weaknesses.
The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.
A new brand for a new company with history. The trucks drove the look and feel for this brand, when retro is real, classic Mack! Can't wait to launch their new site and elements to match, coming soon. ... See MoreSee Less
I DIG IT!
Looks awesome 💙
We love when one of our preferred vendors features our work on a post about Effective Fleet Graphics. Cassel signs does great installation work -- thank you for the subtle plug! And thank you Chester County Food Bank for the opportunity. Love seeing these vans in the community. ... See MoreSee Less
How to Design Effective Fleet Graphics | Cassel Academy
casselteam.com
Well-designed fleet graphics will help you stand out from the competition. Here are some design tips to get you started.It is a pleasure to work with you, Smithworks Design Communications!
A huge Launch for the SWD team. KnowHowell.com. A year and a half of brand restructure and redevelopment - implementing the elements, from Photography, Videography, Apparel, Vehicle Wraps and much more. Very exciting time, what a great business, smart people at every level, the sky is the limit for this company. ... See MoreSee Less
Awesome!
Nice work, friends! Congrats!
When you're on the road and we see two brands that we have helped create, so happy to have great customers who allow us to make sure they get noticed. Maybe, they even notice each other! ... See MoreSee Less
That’s a good looking fleet! Thank you to Smithworks Design Communications & Elmark Sign Company. ... See MoreSee Less