Our Team

is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.

 

It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.

As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.

Just some of our services include:

STRATEGY

Research

Insight Development

Brand Positioning

Content Strategy

Naming

IDENTITY

Logo Development

Brand Guidelines

Content Development

EXPERIENCE

Web

Video

Print

Retail

Packaging

Environmental Branding

Does your brand clearly communicate? Our brand test will determine your brand’s strengths and weaknesses.

Take Our Brand Test

The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.

Follow Us

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A new brand for a new company with history. The trucks drove the look and feel for this brand, when retro is real, classic Mack! Cant wait to launch their new site and elements to match, coming soon.

A new brand for a new company with history. The trucks drove the look and feel for this brand, when retro is real, classic Mack! Can't wait to launch their new site and elements to match, coming soon. ... See MoreSee Less

6 months ago

Comment on Facebook

I DIG IT!

Looks awesome 💙

celerity_engineering_and_construction ... See MoreSee Less

9 months ago

A huge Launch for the SWD team. KnowHowell.com. A year and a half of brand restructure and redevelopment - implementing the elements, from Photography, Videography, Apparel, Vehicle Wraps and much more. Very exciting time, what a great business, smart people at every level, the sky is the limit for this company. ... See MoreSee Less

10 months ago

Comment on Facebook

Awesome!

Nice work, friends! Congrats!

When youre on the road and we see two brands that we have helped create, so happy to have great customers who allow us to make sure they get noticed. Maybe, they even notice each other!

When you're on the road and we see two brands that we have helped create, so happy to have great customers who allow us to make sure they get noticed. Maybe, they even notice each other! ... See MoreSee Less

11 months ago

That’s a good looking fleet! Thank you to Smithworks Design Communications & Elmark Sign Company. ... See MoreSee Less

12 months ago
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Brand Test

Does your brand clearly communicate?

Ten questions will determine your brand's strengths and weaknesses

1
of 10
0% Complete (danger)
  • Your best customers could easily state three things that make you different from the competition.

Strongly Agree
Somewhat Agree
Neither Agree Nor Disagree
Somewhat Disagree
Strongly Disagree