Our Team

is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.

 

It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.

As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.

Just some of our services include:

STRATEGY

Research

Insight Development

Brand Positioning

Content Strategy

Naming

IDENTITY

Logo Development

Brand Guidelines

Content Development

EXPERIENCE

Web

Video

Print

Retail

Packaging

Environmental

Does your brand clearly communicate? Our brand test will determine your brand’s strengths and weaknesses.

Take Our Brand Test

The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.

Follow Us

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
This is a photo from a post featured on Brick n Stone West Chester Facebook page. If you look closely you will see a plaque that we designed and created for the West Chester Preservation Awards. Over 4 years we helped bring greater recognition to  this event, rebranding and helping it transform into an evening celebration that brings out hundreds of our neighbors.  Keep your eyes peeled for the projects, homes and properties that feature this plaque throughout West Chester. We are blessed to be located in such a great community. #bricknstonewestchester

This is a photo from a post featured on Brick 'n' Stone West Chester Facebook page. If you look closely you will see a plaque that we designed and created for the West Chester Preservation Awards. Over 4 years we helped bring greater recognition to this event, rebranding and helping it transform into an evening celebration that brings out hundreds of our neighbors. Keep your eyes peeled for the projects, homes and properties that feature this plaque throughout West Chester. We are blessed to be located in such a great community. #brick'n'stonewestchester ... See MoreSee Less

1 week ago

Comment on Facebook

There was one on a dentist's historic home, hopefully there will be no interest in plaque removal. Sorry, been cooped up to long.

Happy Birthday Mr. Ward! ... See MoreSee Less

3 weeks ago

A beautiful day in South Eastern Chester County. Many of our clients have reopened over the past few days, many are reopening this week. Wishing everyone hope and safety as we take these next steps on this journey. Healthy, Happy and Hopeful.

A beautiful day in South Eastern Chester County. Many of our clients have reopened over the past few days, many are reopening this week. Wishing everyone hope and safety as we take these next steps on this journey. Healthy, Happy and Hopeful. ... See MoreSee Less

4 weeks ago

A meaningful launch last week. Helping Lasata prepare for #givingtuesdaynow https://lasata.org/So very happy to be helping such good people. Thank you Lasata. Special Thanks to Gini Woy Photography. https://www.woyphoto.com/

A meaningful launch last week. Helping Lasata prepare for #GivingTuesdayNow lasata.org/

So very happy to be helping such good people. Thank you Lasata. Special Thanks to Gini Woy Photography. www.woyphoto.com/
... See MoreSee Less

4 weeks ago

What a great organization. So happy to be included among these great companies. Check out the new website we launched for them last week. https://lasata.org/   Donate if you can.

What a great organization. So happy to be included among these great companies. Check out the new website we launched for them last week. lasata.org/ Donate if you can.We are fortunate to partner with a variety of small businesses that have made a large impact at Lasata, each uniquely helping us to be our best. It is key that we support them as they have had not only our backs, but our equine backs as well! Please join us in visiting these fine businesses and share appreciation and gratitude. We wish to say, we are here for you. Who are the small businesses you value? Consider reaching out to them. Now more than ever, small businesses need a boost. 🤝💓 #GivingTuesdayNow ... See MoreSee Less

4 weeks ago

Midweek here and always something to celebrate. We are very happy to have helped a great contributor to our efforts at SWD, Gini Woy Photography. She has a new site, featuring new photos. Gini and her team has always been up for whatever challenge we throw her way, projects large and small she is always up for the adventure. Show her some love and click through her site. (we think it works well, but then we are biased)https://www.woyphoto.com/

Midweek here and always something to celebrate. We are very happy to have helped a great contributor to our efforts at SWD, Gini Woy Photography. She has a new site, featuring new photos. Gini and her team has always been up for whatever challenge we throw her way, projects large and small she is always up for the adventure. Show her some love and click through her site. (we think it works well, but then we are biased)

www.woyphoto.com/
... See MoreSee Less

1 month ago

Comment on Facebook

We make an awesome team! Thank you Smithworks for making me look so good.

we think you are amazing.

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Brand Test

Does your brand clearly communicate?

Ten questions will determine your brand's strengths and weaknesses

1
of 10
0% Complete (danger)
  • Your best customers could easily state three things that make you different from the competition.

Strongly Agree
Somewhat Agree
Neither Agree Nor Disagree
Somewhat Disagree
Strongly Disagree