As part of the Tenara® Architectural Fabric and Sewing Thread campaign, W.L. Gore tasked us to promote its role in the construction of the retractable roof over Wimbledon’s legendary Centre Court. A clear demonstration of a modern application for a traditional installation, the resulting ad ran in the RIBA Journal, the official publication of the Royal Institute of British Architects. Projects for their Turbine Filters and Portable Electronic Vents soon followed. Additionally, Smithworks headed packaging and social media assignments in support of the Elixir® brand of instrument cables and guitar strings.