THE WHIP TAVERN
This startup English pub in Chester County horse country needed the proper look to support a sophisticated and somewhat elusive clientele. Smithworks created the brand to promote The Whip’s unique position as a British Pub for the horse racing crowd. From consulting on the building’s color palette to crafting the logo and web site, SWD has been working alongside the operating partners since 2005 when the restaurant first opened its doors.
An integrated marketing mix for The Whip Tavern includes a series of small space ads, sponsorships, events and frequent tweaks to thewhiptavern.com. In addition, SWD is on call for public relations services for television appearances and to unearth opportunities to highlight The Whip’s combination of authentic food, rare and imported beverages and sporting atmosphere.
Proving the benefit of maintaining a consistent advertising presence, the restaurant has achieved significant, consistent growth each month since the doors opened and is accumulating awards and acknowledgements from regional, national and trade media.