• Drexel Engineering Annual Report

    The Whip's ads are recognized from Philadelphia to the mainline and throughout Chester County.
  • Drexel Engineering Annual Report

    Custom, hand-painted and etched signage
  • Drexel Engineering Annual Report

    The Whip Tavern website contains British translations, menus and a slideshow tour.
  • Drexel Engineering Annual Report

    The site matches the refined look of the restaurant and gets over 4,000 hits every month.
  • Drexel Engineering Annual Report

    The second incarnation of the site features many of the positive accolades this authentic British pub has received.
  • Drexel Engineering Annual Report

    An illustrator was commissioned to perfect the logo design concept.
THE WHIP TAVERN This startup English pub in Chester County horse country needed the proper look to support a sophisticated and somewhat elusive clientele. Smithworks created the brand to promote The Whip’s unique position as a British Pub for the horse racing crowd. From consulting on the building’s color palette to crafting the logo and web site, SWD has been working alongside the operating partners since 2005 when the restaurant first opened its doors.

An integrated marketing mix for The Whip Tavern includes a series of small space ads, sponsorships, events and frequent tweaks to thewhiptavern.com. In addition, SWD is on call for public relations services for television appearances and to unearth opportunities to highlight The Whip’s combination of authentic food, rare and imported beverages and sporting atmosphere. Proving the benefit of maintaining a consistent advertising presence, the restaurant has achieved significant, consistent growth each month since the doors opened and is accumulating awards and acknowledgements from regional, national and trade media.