Our Team

is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.

The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.

 

It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.

As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.

Take Our Brand Test

 

Just some of our services include:

STRATEGY

Research

Insight Development

Brand Positioning

Content Strategy

Naming

IDENTITY

Logo Development

Brand Guidelines

Content Development

EXPERIENCE

Web

Video

Print

Retail

Packaging

Environmental

Follow Us

Proud to design for a client who knows whats up[side down]

Proud to design for a client who knows what's up[side down]The new Whip Tavern t-shirt will be available just in time for the holidays! Unisex S - 2XL. We'll post again when they arrive. ... See MoreSee Less

7 days ago

When a company wants their brand to make a statement. Happy to have this effort completed. Exterior colors, directional signage and brand signage, it looks great Myco!

When a company wants their brand to make a statement. Happy to have this effort completed. Exterior colors, directional signage and brand signage, it looks great Myco! ... See MoreSee Less

2 weeks ago

Comment on Facebook

Looks awesome!!!

So impressive!!!!

The SMITHWORKS Team is so very happy to have helped aid the West Chester Downtown Foundation in pulling off a successful 2017 West Chester Preservation Awards ceremony. Thank you to the best group of board members.

The SMITHWORKS Team is so very happy to have helped aid the West Chester Downtown Foundation in pulling off a successful 2017 West Chester Preservation Awards ceremony. Thank you to the best group of board members. ... See MoreSee Less

4 weeks ago

Rittenhouse Builders has embraced their brand completely, even if the boss had to install his own lettering. The talents of the Rittenhouse team run deep, measured and true.

Rittenhouse Builders has embraced their brand completely, even if the boss had to install his own lettering. The talents of the Rittenhouse team run deep, measured and true. ... See MoreSee Less

4 weeks ago

Remember that time when we all went to Barnabys?  Yea, that was fun.

Remember that time when we all went to Barnaby's? Yea, that was fun. ... See MoreSee Less

1 month ago

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Brand Test

Does your brand clearly communicate?

Ten questions will determine your brand's strengths and weaknesses

1
of 10
0% Complete (danger)
  • Your best customers could easily state three things that make you different from the competition.

Strongly Agree
Somewhat Agree
Neither Agree Nor Disagree
Somewhat Disagree
Strongly Disagree