Our Team

is made up of strategy-first thinkers, designers, programmers and artists. We’re jeans and t-shirts all the way—but we clean up nicely. Working from our inspirational 511 space in West Chester’s historic Riggtown neighborhood, our doors are always open to clients and potential clients who love to collaborate with us as we uncover their brands’ true personality. Want to see for yourself? Stop by, and let’s make something amazing together.

 

It’s in our DNA to over-deliver for our clients. We’re always thinking strategy for the long term, and we realize every engagement is unique. We put each brand—and what that particular brand needs—above all else.

As a strategic partner, we help locate the heart of a company and define it with renewed clarity. Our approach gives brands perpetual, sustainable energy that concentrates its strengths into a valued presence consumers want to care about.

Just some of our services include:

STRATEGY

Research

Insight Development

Brand Positioning

Content Strategy

Naming

IDENTITY

Logo Development

Brand Guidelines

Content Development

EXPERIENCE

Web

Video

Print

Retail

Packaging

Environmental

Does your brand clearly communicate? Our brand test will determine your brand’s strengths and weaknesses.

Take Our Brand Test

The buildings here at 511 Mechanics Alley have been used for stables and storage, and run by blacksmiths, tinsmiths and actual Smiths (We’re not the first. In fact, in 1923, a Smith nearly burnt this place to the ground). Today, after a full restoration, we’re honored to carry on its proud tradition and history as a unique place to live, work and play.

Follow Us

70 LIKES from the 10,000 LIKE Goal!!!!! 10K LIKES for 10K from QVC -- thank you so much for everyones help reaching this goal. Who will deliver the LIKE that helps us meet the final goal please go to their page  Chester County Food Bank and LIKE it.

70 LIKES from the 10,000 LIKE Goal!!!!! 10K LIKES for 10K from QVC -- thank you so much for everyone's help reaching this goal. Who will deliver the LIKE that helps us meet the final goal please go to their page Chester County Food Bank and LIKE it.Give our Facebook page a LIKE and QVC will fork over some BUCK$! Help get us to 10,000 page likes by 12/10/18 and QVC will donate $10,000! These funds are critical to our mission to ensure access to real, healthy food. So give our page a LIKE, share with your friends and get QVC to fork over the bucks!
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www.facebook.com/CCFoodBank/
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1 month ago

One of our newest efforts has been to help the Chester County Food Bank. This is near and dear to our heart. If you can please LIKE their page, QVC is willing to give them a dollar a like up to 10K. We are well on our way, please help if you can.

One of our newest efforts has been to help the Chester County Food Bank. This is near and dear to our heart. If you can please LIKE their page, QVC is willing to give them a dollar a like up to 10K. We are well on our way, please help if you can.Give our Facebook page a LIKE and QVC will fork over some BUCK$! Help get us to 10,000 page likes by 12/10/18 and QVC will donate $10,000! These funds are critical to our mission to ensure access to real, healthy food. So give our page a LIKE, share with your friends and get QVC to fork over the bucks!
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www.facebook.com/CCFoodBank/
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2 months ago

So happy to continue to help the West Chester Preservation Awards. We are all working hard to make sure the 2018 event is all that it can be. Join us October 18th as we reveal a wonderful group of winners.

So happy to continue to help the West Chester Preservation Awards. We are all working hard to make sure the 2018 event is all that it can be. Join us October 18th as we reveal a wonderful group of winners.Thank you to 2017 Bricks and Mortar award winner Smithworks Design Communications for your consistent commitment and Serpentine sponsorship of the 2018 West Chester Preservation Awards! We are grateful for your partnership and look forward to another fine awards ceremony in October.

Successful brands and great marketing communications need a lot more than luck. They need strategic thinking and the ability to attract attention. That's design communications. And that's Smithworks. Large or small, every project we deliver has distinctive, visually striking design with a compelling, brand-driven message. Our portfolio shows the delicate balance between no-boundaries creativity and no-nonsense strategy. smithworksdesign.com
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4 months ago

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Brand Test

Does your brand clearly communicate?

Ten questions will determine your brand's strengths and weaknesses

1
of 10
0% Complete (danger)
  • Your best customers could easily state three things that make you different from the competition.

Strongly Agree
Somewhat Agree
Neither Agree Nor Disagree
Somewhat Disagree
Strongly Disagree