At the heart of any company is the sum total of its culture, consumer perceptions,
product attributes, service commitment, core values and personality.
And increasingly, Smithworks Design Communications is being asked to help
companies find this place and define it with renewed clarity.
To find the heart of your brand, we first have to help you get inside your head.
We start this process by slowing you down. By engaging you. And by challenging
you to dig deep to uncover the emotional responses that feed your company’s
culture and engage your customers. Remember, people buy from companies
Once we define that basic foundation, we begin building the most comprehensive
brand image your budget allows. By helping you tighten your focus and clearly
define your company, we can give your brand perpetual, sustainable energy
that leverages your company’s strengths into a personality consumers
want to care about.